BUSINESSPLANNING

For any company it is important to set out the policy for the medium long period, at least, as a basis for the business strategy to be followed. Owing to the day-to-day worries involved in managing a business, this is not quite simple. Particularly as one has to observe the company from some distance, in order to know the current point of departure of the company: for even with a clear objective in mind, but without insight in the current position, it is impossible to chart the company policy.

The Adtractum partners regularly have to assess the position and strategy of an company and have, therefore, gained much experience in this area. They are prepared to share that experience with entrepreneurs and/or managements of companies. This is possible regarding numerous subjects, such as:

• To grow or to consolidate;
• To expand by means of autonomous growth or by acquisitions;
• Financing of the growth;
• To remain a family business or to involve others;
• Co-operation with other businesses;
• To export, yes or no;
• Vertical or horizontal integration;
• To diversify or to specialize.